The PureKit Blog

Tuesday, 6 January 2015

The Technologies Behind Merrell Shoes

What makes an excellent outdoor shoe? Is it the style, construction or price?

With 30 years of experience in the shoemaking industry, it seems that Merrell has taken into account every possible aspect to make their shoes the premium choice for outdoor enthusiasts.

There’s a science behind Merrell shoes, a wonderful mix of innovative technology that keeps the brand at the top of their game despite the surge of tough competitors. The great technologies incorporated in all Merrell models come from partnerships with some of the leading industry providers, all dedicated to provide the demanding consumers with the best that they can offer.

Vibram is one of the brand’s most trusted associates, with a close working relationship that has lasted for decades. A high-performance outdoor shoe will, of course, need to be effective in providing high-traction soles, and Vibram delivers that perfectly. Vibram soles are composed of two kinds of compounds of rubber, providing superior levels of performance in all kinds of terrain. This technology is used in over 75% of Merrell shoes.

Another technology which has helped launched Merrell’s name to the top is Gore-Tex. This useful innovation, in the form of a multi-layered fabric, keeps your feet dry at all times. The materials used in the fabric make it impermeable to water while still providing ample amount of breathability. This technology is strategically placed in the uppers and tongues of a Merrell shoe for ensured all-day comfort.

Ortholite insoles also play a big part in making each Merrell shoe comfortable. Placed in the footbed area, these anatomical insoles cushions your step and even circulates the air around your foot. This technology, together with the Aegis Antimicrobial solution, keeps moisture and bacteria build-up at bay.

Merrell’s investment in these technologies paid up significantly, giving consumers what they need while proving their signature excellence at the same time.

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